Email-marketing is a powerful tool that has been in existence for a long time. It is one tool that has been tried and tested and gives you guarateed results.
With the coming of technology, so many things have changed. Everyday, trends are changing and business owners are coming up with new ideas to keep up with the changes in technology. One of the areas affected by this change is marketing. Our traditional methods included radio adverts, television commercials , newspaper and magazine adverts. This has since changed since many people are now spending more and more time on the internet. Markerting emails have since replaced , or at least are working with some of the traditional methods above.
E-mail marketing has a lot of advantages and some of them include affordability. Instead of payig huge amounts to place an ad in the newspaper, you can now freely or affordably send emails to all the contacts in your database. One can buy email lists -which do not cost much or they can work with clients who have willingly submitted their email contacts either in the store or on their website. This way they can both reach out to new clients and retain their existing cients.
Another advantage is that , with email marketing you can easily track your return on investment. Sometimes it is very difficult to tell if a marketing starategy is really working but with email marketing you can easily tell by using the response you get from the Emails and analysing your awstats just after sending your e-mails.
Emails can be accessed by anyone at anytime. So instead of worrying about what time you have to show your ad and spending forunes so you can reach a wider base,taking advantage of accesssiblity of e-mails is a good idea.The e-mails can easily deliever updates from businesses, promote special products or promotions, announce changes and so on . They are a good way of keeping in touch with your customers.
There are a number of ways that you can use to make your emails more effective. So , if your business has not been implememting email marketing as yet , now is the time to take advantage of this economic method of attracting and retaining customers.
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